Expanding into the US: How to Hire Executive Support for a New East Coast Office
Why Do the First Support Hires Matter When Expanding into the US?
The first executive support hires in a new US office matter because they shape how the office runs from day one. A strong Executive Assistant or office manager gives the US leader time to focus on clients, revenue and building the team, rather than on logistics and administration.
For UK and international businesses, these early hires also become a vital link between the new office and headquarters. They often hold institutional knowledge long before the wider team arrives, and they set the tone for how visitors, clients and new joiners experience the business.
Getting these hires right early can make expansion considerably smoother. Getting them wrong can slow progress at exactly the moment momentum matters most.
Which Executive Support Roles Should You Hire First?
Most businesses expanding to the East Coast should hire an Executive Assistant to the US lead first, followed by an office manager or business support professional. A Chief of Staff usually becomes relevant later, once the office has grown and leadership priorities have become more complex.
The EA to the US lead is typically the most important early appointment. This person manages the leader's diary, travel and correspondence, coordinates with colleagues in London or elsewhere, and often handles many practical aspects of establishing the office.
An office manager or business support hire follows as headcount grows. They take ownership of facilities, suppliers, onboarding and day-to-day operations, freeing the EA to focus on the executive.
A Chief of Staff becomes valuable when the US business reaches a scale where the leader needs help driving strategic priorities and maintaining alignment with global leadership. Hiring one too early can create a role without a clear remit, so timing is worth considering carefully.
What Differences Do UK Employers Notice When Hiring in the US?
UK employers hiring in the US often notice differences in job titles, the structure of offers and employment practice. Being aware of these early helps avoid misunderstandings with candidates and keeps offers competitive.
Job titles are a common example. Executive Business Partner is widely used in the US for senior support roles with a strategic element, and Administrative Assistant is a familiar title for roles that might be called Team Assistant or Office Administrator in the UK. Choosing the right title helps attract candidates at the intended level.
Benefits also tend to form a bigger part of US offers than many UK employers expect. Health insurance and other benefits are often weighed closely by candidates alongside salary, so the overall package deserves careful thought.
Employment practices can differ from state to state, as well as from UK norms. Businesses should take local legal and HR advice before finalising contracts, policies and offers in any new location.
How Should You Manage the Time Difference Between London and the East Coast?
The East Coast is usually five hours behind London, so the most effective approach is to plan around a shared window in the London afternoon and the New York morning. Executive support teams on both sides play a central role in protecting that overlap.
An EA in New York can begin the day by picking up actions from London and preparing the US leader for any calls with headquarters. Their London counterparts, in turn, can hand over clearly at the end of the UK day. Good handover habits prevent delays and reduce the need for late evening or early morning calls.
It is also worth remembering that the UK and US change their clocks on different dates. For a few weeks each year the gap narrows to four hours, which can catch out recurring meetings if nobody is watching for it.
Should Executive Support in a US Office Be Hybrid or In-Office?
The right answer depends on the role, but many senior executive support positions in US offices involve a significant in-office presence. Expectations vary by city, sector and employer, so it is worth being clear from the start.
For a new office, a strong in-office presence is often helpful in the early stages. Someone needs to be on site to receive visitors, manage suppliers and help establish the culture of the office. As the team grows, a hybrid arrangement may become more practical for some roles.
Whatever model you choose, set out expectations clearly in the job brief and discuss them openly at interview. Mismatched expectations about working patterns are a common reason for early departures.
How Can You Keep a Consistent Standard of Support Across Offices?
Consistency comes from shared expectations, good communication and deliberate connections between support teams in each location. Executives travelling between London and New York should experience the same level of service in both offices.
Practical steps include agreeing common approaches to diary management, travel booking, visitor handling and document standards. Regular contact between EAs in different offices helps build working relationships and allows them to cover for one another when needed.
It is equally important to hire to the same standard. Assessing US candidates against the qualities that make your best UK support professionals successful, while respecting local differences, helps maintain the culture you are trying to build.
Why Use a Recruitment Partner Present in Both Markets?
A recruitment partner present in both the UK and the US understands your existing culture and standards while bringing local knowledge of the market you are entering. That combination helps businesses hire faster and with fewer surprises.
Eden Recruitment Group has offices in London and New York, which allows the team to take a brief in one market and search in another without losing context. A partner that already knows how your business works can also represent it accurately to candidates in a new location.
This approach works for offices further afield, too. In one example from our own work, a leading global financial services firm, whose UK hiring we already support, asked us to recruit exclusively for an Office Manager and Executive Assistant role in their Hong Kong office. We provided a large selection of appropriate candidates within a week, and the successful candidate started three weeks after accepting the offer.
Final Thoughts
Expanding into the US is a significant step, and the executive support you hire early will influence how quickly the new office becomes productive. Starting with an EA to the US lead, adding business support as the team grows and introducing a Chief of Staff when the remit is clear gives most businesses a strong foundation.
Paying attention to US job titles, benefits expectations, local employment practice and the time difference will help you hire with confidence and keep standards consistent across every office.
FAQ: Hiring Executive Support in the US
What should be the first support hire for a new US office?
For most businesses, the first support hire should be an Executive Assistant to the US lead. This person manages the leader's diary, travel and communications, coordinates with headquarters and often helps set up the office itself, allowing the leader to focus on clients and growth from the outset.
What is the time difference between London and the US East Coast?
The US East Coast is usually five hours behind London. Because the UK and US change their clocks on different dates, the gap is four hours for a few weeks each year. Businesses with offices in both locations often plan meetings around the London afternoon and New York morning.
Do UK employers need different contracts for US hires?
In most cases, yes. US employment practice differs from the UK and can vary from state to state, so UK contracts and policies are unlikely to be suitable without changes. Employers should take local legal and HR advice before issuing offers, contracts or policies in a new US location.
If your business is looking to open or grow an office on the US East Coast, working with a specialist recruitment partner with offices in London and New York can help you hire the right executive support from the start.












