The Eden Guide to Attracting and Retaining Exceptional Executive Assistants
A great Executive Assistant (EA) isn’t just someone who manages diaries and answers calls—they’re a strategic partner who can help leaders perform at their best. In London’s fast-paced corporate world, the best EAs are in high demand and short supply.
At Eden Recruitment Group, we’ve placed hundreds of EAs in companies ranging from boutique investment firms to global luxury brands. We know what makes them tick, what keeps them loyal, and what causes them to move on.
This guide will show you how to attract, hire, and retain exceptional Executive Assistants—because when you get it right, the value they bring to your organisation is immeasurable.
Understand the Modern EA Role
The role of an EA has evolved far beyond administrative support. Today’s Executive Assistants often manage projects, liaise with senior stakeholders, oversee budgets, and act as a leader’s trusted advisor.
In London’s competitive market, top EAs expect roles that challenge them and give them ownership, rather than treating them purely as support staff.
Example: One Eden-placed EA in a Mayfair private equity firm now manages investor relations projects in addition to executive support. Her expanded remit has kept her motivated and committed to the firm for over five years.
Top Tip: Use phrases like “strategic Executive Assistant” or “business partner to the CEO” in your job descriptions to appeal to high-calibre candidates.
Write a Job Description That Sells the Role
A generic EA job advert won’t cut it. In-demand EAs look for positions that are clearly defined, show room for growth, and reflect a professional, supportive culture.
What to include:
- Clear breakdown of responsibilities (including strategic elements)
- Salary range and benefits
- Professional development opportunities
- Who they’ll report to and how success will be measured
Top Tip: Make sure your job title is keyword-friendly. For example, “Executive Assistant – Investment Banking – London” will perform better in search results than “Executive Assistant to MD.”
Offer Competitive Pay and Benefits
The best EAs know their worth. In London, salaries for high-level EAs can range from £45,000 to £80,000+, depending on industry, responsibilities, and experience.
Benefits like flexible working, wellness programmes, and clear progression pathways can be the deciding factor for top talent weighing multiple offers.
Example: One global fashion brand Eden works with reduced turnover in its EA team by introducing hybrid working, private healthcare, and annual training budgets.
Top Tip: Mention salary ranges in job adverts where possible—roles with pay transparency often attract more quality applicants.
Onboard With Purpose
Retention starts the moment your EA accepts the offer. A structured onboarding process helps them integrate into your organisation quickly and feel supported from day one.
This could include:
- A welcome plan with key contacts and resources
- Clear expectations for the first 90 days
- Regular check-ins with their manager
- Early involvement in strategic projects
Top Tip: Use phrases like “onboarding programme” and “first 90 days success plan” in your careers content—these terms are searched by both candidates and HR professionals.
Recognise and Reward Their Contribution
Executive Assistants often work behind the scenes, but their impact on a leader’s productivity and an organisation’s efficiency is huge. Regular recognition—both formal and informal—goes a long way.
Whether it’s a bonus, a thank-you note, or public acknowledgment in a team meeting, appreciation builds loyalty and engagement.
Example: An Eden-placed EA in a City-based hedge fund stayed with the company for six years, citing regular recognition and trust from leadership as her main reasons for staying.
Final Thoughts: Why EA Retention Matters
High turnover in EA roles disrupts executive productivity, increases recruitment costs, and can even damage client relationships. By hiring strategically and supporting your EAs from day one, you can build lasting partnerships that benefit the entire organisation.
At Eden Recruitment Group, we know where to find London’s most talented Executive Assistants—and how to match them with businesses where they’ll thrive for the long term.
Ready to find your next exceptional EA?
- Employers: Brief us on your Executive Assistant role and gain access to our exclusive EA talent pool.
- Candidates: Register your CV to explore London’s most exciting EA opportunities.









